Google Adwords and SEM

SEM is search engine marketing activities that consist of Adwords (advertising on Google, sponsored links) and SEO optimization. Google Adwords is Google’s advertising system. Due to the number of available advertising formats, as well as functionality and range, it is unrivalled. Thanks to it we can emit text, graphic and video ads. When planning marketing activities it is important to determine the budget and business purpose. It is also important to choose the right promotion channel. Think about how you want to reach your potential customers. Also, think about what kind of audience you want to reach, so as to best use the potential of Google Adwords and SEM.

Google Adwords for everyone

Using Google Adwords is extremely easy to use. With its help you can quickly promote your business. It also allows you to prepare a large advertising campaign. The most important thing is to determine your business goals and budget. Consider what kind of audience you want to reach. The ad tool allows you to be very specific about who will see your ad. A beauty salon will have a completely different audience than a construction company. Adwords advertising takes place in the Google search engine. Sponsored links appear at the top of the results (3 positions), in the column on the right and at the bottom. Good matching of key phrases and the interests of your potential customers can result in high ad conversion. Conversion is the number of clicks for a given number of ad impressions. The higher the conversion the better, because it generates more traffic for you at the same price.

SEM

Google is just one of the search engines available. It is most popular in Europe. In other parts of the world, people are more likely to use other available ones. If you want to attract customers in the United States, create an ad on Bing.com, the most popular search engine there. In the Russian market the most popular is yandex.com and in China baidu.com. Another popular search engine is duckduckgo.com. Consider whether it is worthwhile for you to advertise your business on other search engines as well.

Remember that if you do not want to deal with Google Adwords and SEM of your website, we will do it for you. For more details, please contact us.